Integrated Digital & Sustainable Marketing

Successful marketing in today's business world is as much about having a solid digital marketing strategy as it is about communicating a brand that conveys values of responsibility, ethics and sustainability. The course is aimed primarily at small and medium-sized companies to tackle a coherent, integrated digital and sustainable marketing, despite all resource scarcity.

Description

We look at the current issues in digital marketing and sustainability and give you the knowledge and tools to address them from a strategic and practical perspective.
Based on understanding consumer behavior, key activities, success factors, and KPIs, you can sharpen your business strategy and conduct a digital marketing checkup. For your strategic focus, we consider your business goals to define an online value proposition and to develop the digital approach with the right marketing tactics. You also get the basis knowledge of developing an activity plan and monitoring their results.
As a graduate of the course, you will get a holistic view of what digital marketing means, so you can use it in all areas of your business life.

What you will learn

Our goal is to help you successfully implement digital marketing activities for your business and its sustainability efforts and immediately apply what you learn in this course. Using your current workplace challenges you will benefit from expert insights, best practice examples, approaches of other companies and discussions with fellow learners.

• What Integrated Digital and Sustainable Marketing is and why it is so important these days.


• How to evaluate the digital marketing capabilities of your company.


• How to conduct a simple competitive web analysis.


• How to choose the most effective digital marketing tool mix.


• How to use KPI's and influencer for marketing.


• How to create a robust Integrated Digital Marketing Plan and


• How to outline an action plan for implementing and monitoring your digital marketing strategy.
  

Prerequisites

Important to know

Prerequisites:        You should have basic knowledge in sustainability and marketing and be interested in a digital approach.

Plan

How to Earn a Certificate

To earn the course certificate, learners must complete all required assessments and successfully pass the entire course.

From Certificate to a Master's Degree

This course is designed to offer learners a pathway to an advanced degree and can count as credit toward completing a Master’s degree programme at the Swiss Distance University of Applied Science (FFHS) or University of Applied Sciences and Arts of Southern Switzerland (SUPSI).

Students of the study programme Master of Science Business Administration major Innovation Management (MScBA) can choose this course instead of the Strategic Marketing module. Upon successful completion, ECTS are credited.

Or you may be interested in continuing your academic education with the MScBA Innovation Management. If you are admitted to the study programme, the certificate entitles you to be dispensed from the Marketing module.