Monica Mendini

Monica Mendini

Researcher and Lecturer
University of Applied Sciences and Arts of Southern Switzerland, SUPSI/DEASS

Monica holds a Ph.D. in Marketing (sponsored by the Swiss National Science Foundation, Doc.CH) from the Università della Svizzera italiana in Lugano. Her research focuses mainly on consumer behavior, with particular reference to consumer-brand relationships, cause, marketing, design thinking, XR technologies, food consumption and consumer well-being. Her work has been published in the Journal of Business Research, Journal of Consumer Behaviour, Qualitative Market Research and Marketing Education Review.