Researcher and Lecturer
University of Applied Sciences and Arts of Southern Switzerland, SUPSI/DEASS
Monica holds a Ph.D. in Marketing (sponsored by the Swiss National Science Foundation, Doc.CH) from the Università della Svizzera italiana in Lugano. Her research focuses mainly on consumer behavior, with particular reference to consumer-brand relationships, cause, marketing, design thinking, XR technologies, food consumption and consumer well-being. Her work has been published in the Journal of Business Research, Journal of Consumer Behaviour, Qualitative Market Research and Marketing Education Review.
The University of Applied Sciences and Arts of Southern Switzerland (Italian: Scuola universitaria professionale della Svizzera italiana, SUPSI) is one of the Universities of Applied Sciences of the Swiss Confederation. SUPSI offers more than 30 bachelor …
2 instructors