Nadzeya Kalbaska, PhD, post-doctoral researcher and lecturer at the Faculty of Communication Sciences of the Università della Svizzera italiana (USI, University of Lugano, Switzerland). She serves IFITT-International Federation for IT and Travel and Tourism as General Secretary. Skills: research, university teaching, distance education, coaching, public speaking Specialties: online communication and marketing, social media management, SEO, SEM, usability studies, web analytics, social media analytics, eCommerce, eLearning and MOOCs, learning analytics, Human Resource Management, eGovernment Industries: tourism and hospitality, fashion, event management Working languages: English, Italian, French, Russian Passion: fine food and slow travel.
Università della Svizzera italiana (USI) is one of the 12 certified public universities in Switzerland and member of swissuniversities. It is organised in six faculties and is active in several study and research areas, among which: architecture, communic…
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