Integrated Digital Marketing

Success in today's business world through marketing is based not only on the size of the digital footprint, but above all on a solid digital marketing strategy. The course is aimed primarily at small and medium-sized companies to tackle a coherent, integrated digital marketing, despite all resource scarcity. We look at the current issues in digital marketing and give you the knowledge and tools to address them from a strategic and practical perspective.

Description

Based on understanding consumer behavior, key activities, success factors, and KPIs, you can sharpen your business strategy and conduct a digital marketing checkup. For your strategic focus, we consider your business goals to define an online value proposition and to develop the digital approach with the right marketing tactics. You also get the basis knowledge on developing an activity plan and monitoring their results.
Based on understanding consumer behavior, key activities, success factors, and KPIs, you can sharpen your business strategy and conduct a digital marketing checkup. For your strategic focus, we consider your business goals to define an online value proposition and to develop the digital approach with the right marketing tactics. You also get the basis knowledge on developing an activity plan and monitoring their results.

As a graduate of the course, you will get a holistic view of what digital marketing means, so you can use it in all areas of your business life.
Our goal is to help you successfully implement your digital marketing activities for your business and immediately apply what you learn in this course. Using your current workplace challenges you will benefit from expert insights, best practice examples, approaches of other companies and discussions with fellow learners.

What you will learn

What you learn in concrete terms

• What Integrated Digital Marketing is and why it is so important these days.


• How to evaluate the digital marketing capabilities of your company.


• How to conduct a simple competitive web analysis.


• How to choose the most effective digital marketing tool mix.


• How to create a robust Integrated Digital Marketing Plan and


• How to outline an action plan for implementing and monitoring your digital marketing strategy.
  

Plan

Part 1: Introduction to Integrated Digital Marketing

• Consumer Behavior


• Key Activities in Digital Marketing

Part 2: Digital Marketing Planning

• Common Mistakes and Success Factors in Digital Marketing


• The Integrated Digital Marketing Plan

Part 3: Situation Analysis

• Introduction to Situation Analysis


• Consumer Analysis


• Competitor Analysis


• Digital Capabilities Check

Part 4: Strategic Focus

• Introduction and Overview


• Digital Marketing Objectives


• Positioning and Online Value Proposition


• Main Digital Marketing Tactics

Part 5: Action Plan and Constant Optimisation

• Introduction and Overview


• The Digital Marketing Action Plan


• Test and Learn Phase


• Conclusion

Part 6: Influencer Marketing

Part 7: Course Completion

• Case Studies


• Final Assessment